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Post by desmorse on Dec 31, 2005 17:15:39 GMT 1
Interesting to see your "regional" pricing Hereticus. In Hampshire all the low cost fabrics are the same, with Warwick £20/blind and jacquards about £13/blind dearer. Not much in the way of getting back to regional pricing is it?
As pricing is d**n near identical, it would be interesting to know the lead effect target for each area.
Hampshire is £215 excl. VAT
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Post by golfsthegame on Dec 31, 2005 19:32:15 GMT 1
Well done Hereticus  What a clever person you are. I find this much easier to follow and have taken a copy to use on all my sales calls. Hope the royalty payments don't exceed the commission earned!!!!! |
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Post by kwikfitfitter on Dec 31, 2005 19:39:56 GMT 1
Dont know if its only me but on my leaflet for the 3 for 99/109 i have differant fabrics for the 127mm to what i have for the 89mm, can you all check your "Promotional Guide"
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Post by kwikfitfitter on Dec 31, 2005 19:41:38 GMT 1
Well done H
that looks very usefull
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Post by phugly on Dec 31, 2005 20:24:35 GMT 1
Great stuff Hereticus. being a Word doc it's no prob changing the prices to my own "regional" prices. This form makes understanding the sale a lot easier. (if we still had karma I'd give you two, lol)
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amberley
New Member
Advisor 5 years
Posts: 49
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Post by amberley on Jan 1, 2006 13:33:56 GMT 1
Hi Phugly - don't understand your comment about regional pricing. I'm in your region but on Midlands pricing  . Is there a different Promotional Guide for S Wales? Thanks Amberley |
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Post by hereticus on Jan 1, 2006 15:39:36 GMT 1
How did you do that ?
I'm pleased that a few of you have been able to download my attachment re Winter Vertical Promotion Pricing, and that you find it useful.
However, I guess that my logistical skills in making sense of the promotion outweight my IT skills ! I obviously managed to upload the attachment but for the life of me I can't see how you downloaded it. Returning to my original posting I cannot find any icon indicating that there is an attachment, or anything to click on to download it. Am I being stupid and missing something obvious ? Is my set up for the forum somehow set to disable attachments ? Can somebody please talk me through this and, in the process, perhaps indirectly help others with the same problem. Thanks guys.
Lets also hope that Marketing take note of this simpler promotional pricing format - they need to be conscious of the fact that communicating the pricing deals to us is only half the battle, as we also have to be able to explain the offers to customers and can't spend all day doing it. Simplicity of layout is all important.
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Post by desmorse on Jan 1, 2006 16:43:15 GMT 1
I followed red's advice.
You can't see the attachment when viewed through "top 50 last posts", but can when viewed by thread. Just double click on the blue link and the word doc fires up.
Weird but works.
Anyone reading this as part of "top 50", click on blue "January sale" header above, this jumps you to the thread, then go to page 2 and you'll see Mike's posting with attachment in blue at bottom
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Post by Blind Scout on Jan 2, 2006 2:16:57 GMT 1
Hi Phugly - don't understand your comment about regional pricing. I'm in your region but on Midlands pricing . Is there a different Promotional Guide for S Wales? Most regions have differing pricing tables. I attach that Word doc amended for the NE and Scotland. Up to £20 cheaper for the jaquhards, in the 89mm fabrics. Not much change for the 127mm. It is crazy that 2 for prices are not shown. With some windows, it would be cheaper for the customer to get a 3rd blind made, and throw it away, or sell at a car boot sale. BTW, happy New Year to all, from the Scotsman that hasn't had an alcoholic drink yet, and its now the 2nd. |
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Post by kwikfitfitter on Jan 2, 2006 10:08:20 GMT 1
Anyone else got different fabrics for 127 and 89 mm promotion for 127mm i've got Acacia Bubblugum Acacia Fresh Green Acacia Turquiose Beckett Olive Cerilly Avocado Jonquil Straw all at 3 for 99 and in 89mm Cerilly Avocado Gloria Mint Oxford Denim Oxford Mint Vista Smoke Wicker Rose all at 3 for 109 WHY? ? |
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Post by hereticus on Jan 2, 2006 11:00:59 GMT 1
Kwikfitter - you are absolutely right and thanks for pointing out my freudian slip. It had never occured to me that there might be different fabrics for the two sizes so I obviously just glossed over that and didn't pay enough attention to detail.
I have amended my pricing table accordingly and attach a revised copy for anyone who wants to download it (remember that this is Midlands pricing so edit the detail in line with your regional pricing).
I find it interesting that all of the 89mm fabrics and most of the 127mm fabrics are ones that I have never ever sold so, on the one hand, it should be easier to sell up because nobody wants the special offer fabrics or, on the other hand, perhaps Hillarys are hoping we will push these in order to use up stock before they are discontinued ?
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Post by desmorse on Jan 2, 2006 12:33:18 GMT 1
Yep, kwikfitfitter, same 89/127mm ranges in south. Can't say I'm bothered though, as I believe the £99 offer isn't being advertised. I had a direct mail leaflet through recently and it wasn't mentioned. I only sold this 3 times when it was promoted Sept to Dec so I'm not going to start offering it now. As far as I'm concerned, it finished 16/12/01.
Bit concerned about lack of 2 for offers though, will probably have to work 3 for offers back and sell as the old 2 for prices
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Post by pyramid on Jan 2, 2006 14:07:05 GMT 1
Same fabrics, same prices in the North-West as in the Midlands. Seems funny to me that these fabrics appear to be none sellers. Remember being told in training that all fabrics in presenters sell. Anybody sold any of these fabrics on a regular basis?
Also can any one explain how lead effect is calculated.
Not been explained by FSM to me, or of possible consequences of not acheiving target.
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Post by hereticus on Jan 2, 2006 15:26:53 GMT 1
Reply to Pyramid's question re lead effect.
As far as I am aware this is a simple calculation of order value divided by leads allocated, based on ex-VAT values so, for example, if you had 30 leads in a month and sold £ 7500 worth of blinds the calculation would be
£ 7500 x 1/1.175 (removes VAT) / 30 = £ 212.77
This measure is a means of combining your average order value and your lead conversion rate into a single statistic.
Obviously lead effect is enhanced if you have a reasonable proportion of self generated orders so, for example, a month's statistics could read as :
40 leads x 75% conversion
10 self generated x 90% conversion
= 39 orders from 40 leads, so the self generated leads are pushing up your average lead effect.
This is my understanding of lead effect but if anybody knows better then please enlighten us all. Hope this helps.
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Post by desmorse on Jan 2, 2006 19:00:25 GMT 1
Pyramid,
Hereticus is right in how to calculate lead effect.
The significance of it was explained at my last team meeting, as highlighting advisors who need further training. It was surprising but there was over £100 difference in the top and bottom lead effect within an area. Those with lower than target will have their FSM accompany them on field visits to try and help them improve (I'm sure that will bring a smile to a few faces!).
But it was also said, if it was your business and 1 advisor consistently produced £50-£100 more business per lead than another, who would you steer the leads to?
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What a clever person you are.
. Is there a different Promotional Guide for S Wales?