HILLARY'S WAY

[niceday4selinblind]

This it would seem is how the 3 for 99 is
viewed at Hillary's

And make sure you read the part about how to sell up ;D

Important please read in full!!

Dear all

You may not agree but the "3 for £99" offer has been a massive success in our areas!!!

Let me tell you why.

The leads have increased by over 30% meaning that you have got full diaries and sales have increased substantially. This improvement in turnover has meant an increase in your own profitability during difficult trading conditions, so thank you for all your hard work. Some of you might say that it has been a bad idea, but with this increase in leads and only 20% of the leads being 3 for £99 leads, followed by only 6% of these leads being converted at 3 for £99 this has been an awesome promotion.

Now the advisors that have done well with this promotion have explained to me what they have done to ensure that they only have to sell 3 for £99 on some very rare occasions. I would like to share with you all just what these advisors are doing to ensure success:

* Take the sample bag in so that all sample books can be shown to maximise your chances
* Use interest free credit to enable the customer to purchase products that they want and make it more affordable and increase your order values.
* Use the at home brochure to show the customer our whole product range and to give the customer more blind solutions.

So follow these simple tips to maximise the leads in the run up to Christmas and ensure that you earn as much as possible before the end of the year.

This increase in leads and with Christmas getting ever closer will also mean that the leads will increase more and more as customers get ready for the festive period. This can only mean more leads and extra sales at this time of the year. This is a time to help you earn the extra commission and maximise the opportunity at this time of year. As advertising will be stopped w/c 05.12.05, this will also allow 2 weeks to catch up on fittings before Christmas. So you may wish to defer fits until the two weeks before Christmas, allowing more sales availability.

To maximise this opportunity we need to see the customers as quickly as possible as they will not wait weeks for an appointment. So in light of this can you actually give anymore availability for the next 4 weeks in the run up to Christmas, can you work extra evenings and weekends to provide more availability to improve your commission rate and help pay for Christmas.

To overcome this issue we have decided to continue with the highly successful tactic currently being used. This is to increase every, advisors availability by one diary slot, for every sales period used. If you did not have any slots available in your diary or they are already at 4 slots, no increase will be made to your availability. In all other cases 1 appointment slot will be been added.

May I take this opportunity to wish you the best of luck and to thank you in advance for the extra hard work and commitment that you will give during this highly prosperous period.

Here's to a successful November and December.

Regards Jacqui



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This communication is confidential and may contain privileged information intended solely for the named addressee(s). None of the information contained within may be used or disclosed except for the purpose for which it has been sent, without the express permission of Hillarys Group Ltd.

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[JoY]

Truely "awesome" promtion ;D ;D ;D ;D ;D ;D


How many of us are desribing it as that??? ;D ;D ;D

[gloryboy]

anyone know how Hillarys can stretch a 3 hour timeframe to 4 hours?


if i book fits of 3hrs between 9 and 12 how am i supposed to get to a sales app as well.

if i give availability for 2 apps in an evening do they think it's just because i'm lazy? or don't i have a life/kids/wife/other demands on my time?

[grumperbear]

My letter was exactly the same, except that it said 60%.
As the percentage was changed l come under a different area.
So does that mean that the area managers do not even write their own letters?

[Augustus]

Surely not !

P.

[mendipmagpie]

When is the next ship leaving planet Hillary ? I may need a ticket

[phugly]

Having spoken to my FSM yesterday, he confirmed that promotion was designed with 3 main aims
1) To increase leads
2) To maximize profit by selling crap fabrics instead of dumping them
3) To scare the pants off the opposition

He also added that, in his opinion, there will be some form of "cheap" promotion in our repertoire for the foreseeable future

[gloryboy]

only way this 3 for £99 nonsense will be dropped is if everyone refuses to sell at that price.
fsm's are often comparing 'Hillarys Way' to McDonalds etc. so lets turn the tables.
if Ronald Mac or Tesco runs a silly cheap offer they have a get out clause of 'at participating restaraunts/stores' my agency will not be a participating store for 3 for £99. i will attend any leads gained thriough the promotion and show the full range and try to sell up but if customers insist on 3 blinds for £99 i will walk away.
if we all stick to this HO will have to listen as conversion rates etc. will start to be flagged up by the faceless suits.

does anyone know if the rumour that London agents refused to be involved with 3 for £99 was true?

[miss measure]

lets find a friend at head office with all advisors emails then we can kick behind

[miss measure]

just show them the orange sample and say the rest have sold out no problem

[JoY]

Advisors emails........

Might get busy tonight....

Hello to the new advisors joining us this evening.

[Augustus]

don't worry guys.

This forum has a few friends up at HQ - they on our side you know !

I'll say again - the internet is a very powerful thing.

If we wanted in would take about one week to drop HQ to it's knees if we wished to.

I think that because we are only one person HQ can oftern treat us as that.

However, AS one HQ relies on us to sell,fit and take money for them.

A group holiday for one week anyone ? !!!!!

P.


ps - I'm only kidding, but it does make you wonder just how much power we have all together.

[nonails]

Motters you are not the first to suggest a group "Away-week"....
The thought has crossed my mind many, many times.
I could use it to catch up on DORs-sod selling for a few days--I have a barn full to fit....

Imagine the headless chickens in HQ if it did happen though
eeeh by gum, the more I think, the more I like it!

[inkjet]

Someone said refuse to sell the promotion,

The customers refuse to buy

In my opinion their expectatation of the price has been lowed.

We are expected to Bait And Switch.

Customer sees price of blinds in Argus and thinks ours at the same.

I was regularly converting &0 percent before this promotion.

I went two days without selling this week.

I just cant Bait and Switch

[desmorse]

I HAD A GOOD DAY YESTERDAY!
YES EVERYONE - STAND BACK IN AMAZEMENT.

Had 4 leads, called 1 as running late, she said only wanted 3/£99, told her orange with black flowers - "don't bother" REEEEEESULT!! 1 time waster down.
Other 3 calls, 3 orders totaling £1550, 4 fits no DORs (yes you did read that correctly)

Reminded me how good this work used to be - there now, I've come over all nostalgic ............