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Post by cherokee on Jan 11, 2006 11:32:51 GMT 1
Hi Guys,  just a couple of thoughts on this particular thread. 1. Revert back to local numbers and advisor names in local papers,as before divered to call centre, as local people seem to appreciate local services. Free phone OK for national advertising. 2. The supply of cards, leaflets etc for our own personal marketing in new estates etc. Not just for distribution by Amaro or other leaflet distributers. I hope this gives rise to some other comments in this thread as I think this is one area that has so far been brushed over ( not on purpose I hasten to add, don't want to upset anyone  ) Cherokee |
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Post by greenpesto on Jan 11, 2006 14:53:45 GMT 1
Similar to Cherokee!
1.
Re-introduce A4 leaflets with Advisors tel nos. for own marketing. Hillarys should conceed that these will be OUR leads & NOT theirs therefore not displaying H/O numbers in such a prominant manner. Leaflets available in 500/1000 or 5000 leaflet packs. All we ask is that they supply them with a properly printed tel no. rather than written nos. which are too time consuming. This also results in lack of incentive if you have to do this.
2.
Access to an official Hillarys Ad for papers should we wish to place our own Ad's with own tel Nos.
Hope this is useful?
Regards!
Green Pesto
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Post by russell on Jan 11, 2006 15:15:08 GMT 1
cheroke notes taken i have big issues with advertising so will take your points on board
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Post by blindmanbill on Jan 11, 2006 18:48:49 GMT 1
Hi Cherokee,
It is my personal opinion that the problems started when Hillarys decided not to advertise local telephone numbers, and agree with you completely, that blind fitting is one of those jobs where people want local people in their homes, and will always prefer to ring a local number.
However, I also believe that Hillarys have now reached a point where returning to local no's would be impossible.
Further more I think that Hillarys have actually realised this and hence the emphasis now on improving "lead effect" with a good number of 'self-generated' leads. Which is a bit of a backtrack on the arrogant "all calls should come through call centre so we can monitor advertising response".
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Post by russell on Jan 11, 2006 19:23:25 GMT 1
i think the rot set in when advertising was taken out of the fsms hands mine was always spot on when the fsm and i did it together dont agree that taking personal numbers away cost us but it did cost us repeat calls as the customer is directed to the soonest available advisor instead of tje one that first did the call and as we all know the soonest one is quiet for a reason ;)this really needs sorting and will be bought up next week it can be done but to make lead to diary look good the lead is directed to the first available person i dont think thats good business besides not being fair to the agent who has served the customer well in the past  |
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Post by russell on Jan 11, 2006 19:35:51 GMT 1
welcome bens747 how about some ideas from you ;D
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Post by Blind Scout on Jan 12, 2006 2:34:14 GMT 1
I agree that local telephone numbers are preferred to customers who prefer a personal local service, local numbers can be ghosted back to the call centre, but there is no way Hillarys will go back from the call centre.
I have another agent introduced last June, he is willing, according to my FSM, to work 7 days 9 - 9pm. He is single and has no "family" ties. The present system, allows any calls coming in to be channelled to the next avaiable agent, no recognicance is taken of who the previous agent was. He may very well have serviced that customer for 10 years, and has built up a rapport with that customer. That can be destroyed in one call from a "rookie" agent, as has happened to me, I had to go in a sort out the problem, as the customedr didn't want him back.
So where 2 agents are covering the same patch, leaflets have to have a central number. It doesn't help if you locally leaflet an area, say new houses with your own leaflets, as the other agent may do exactly the same houses, especially on new estates. The only way to get SGLs is to leave business cards or magazines with your satisfied customers and ask for referals.
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Post by Blind Scout on Jan 12, 2006 2:50:47 GMT 1
Personally, I have never liked the promotional adverts that have long been used in Hillarys. A quality company should be able to trade in a competitive market place with the right pproduct at the right fair price.
I would like to see the pricing structures reduced, and more information provided to customers as to why one blind is better and dearer than another. The problem is the public are no so used to seeing 50% or more sales on the high street they always think they are getting a "good deal".
Where short term market turn down is happening, then don't use 3 for 99, they cheapen the brand and make it difficult to reprice at the correct value. Use offers on the grounds of buy 2 or 3 and get 1 free or half price. It keeps the value blinds up, and increases the number of blinds, that marketing gurus will tell you that taht is more important.
Another ploy is to use the Tesco style. Show comparrison prices or quality tables for the same product. Show that buying cheap is not always best.
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amberley
New Member
Advisor 5 years
Posts: 49
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Post by amberley on Jan 14, 2006 23:15:14 GMT 1
The whole advertising theme needs revamping as I think the 50% discount offer is a little tired and customers can see through it. Has anyone ever sold a vertical table 7 at full price? I know I haven't.
We've been told the pricing structure is being simplified into maybe 3 tables but it never seems to happen
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Post by norfolkcockney on Jan 16, 2006 20:25:19 GMT 1
I agree with you, went to see a customer over the w/kd, see wanted 5 T7 verticals in a 4mt sq conservatory, the only fabric she liked was symphony which isnt presently on any offers, the price £1963.00, yet Catalonia could be sold for less than a 1/3rd at £632.00. We've no chance of selling T7 fabrics when not on offer, so how can these prices be justified
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Post by phugly on Jan 16, 2006 20:44:04 GMT 1
In twelve years as an Agent/Advisor I can only recall one occassion when I sold table 7 at list price
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Post by russell on Jan 16, 2006 21:24:19 GMT 1
same here and the old lady was a bit nutty i felt so guilty but a sales a sale  |
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Post by gloryboy on Jan 16, 2006 22:22:00 GMT 1
not wishing to sound smug, but i sold 2 verts table 7 full price and a vert table 4 full price this afternoon, to the same customer. ;D ;D ;D recession, what recession?  |
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Post by desmorse on Jan 16, 2006 23:22:21 GMT 1
norfolkcockney, why didn't you use the "do all your conservatory sides for ...." offer? It features in the A4 leaflets at the moment A 3*3mt conservatory, max 5 blinds £399 in symphony a 4*3mt conservatory, max 7 blinds £499 in symphony I've used this 3 times this week, it's great SAM calculates over £2k, you just discount it to £499 and put it as a SAM price query. I agree with you, went to see a customer over the w/kd, see wanted 5 T7 verticals in a 4mt sq conservatory, the only fabric she liked was symphony which isnt presently on any offers, the price £1963.00, yet Catalonia could be sold for less than a 1/3rd at £632.00. We've no chance of selling T7 fabrics when not on offer, so how can these prices be justified |
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blindmansam
Full Member
P/T advisor (over 5 years)
Posts: 225
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Post by blindmansam on Jan 17, 2006 1:18:52 GMT 1
A Responce from H/Office - now thats a laugh , they not been here in 3 weeks! GVM  all the leaflets in midlands offer 5 blinds in conservatory 3*3m in Blossom only, for £349 and 4*4m conny 5 blinds for £449 Blossom only, plus extra blinds at £69 each. No mention of any other fabric. This needs a response from H/O to clear things up.  ;D |
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all the leaflets in midlands offer 5 blinds in conservatory 3*3m in Blossom only, for £349 and 4*4m conny 5 blinds for £449 Blossom only, plus extra blinds at £69 each.
;D