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Post by desmorse on Mar 30, 2006 17:39:43 GMT 1
What do you all think of the new A4 promotion guide?
I much preferred the old A6 as it could be hand held and referred to discreetly. I find the A4 tends to get laid on a table and customers can see the 3 for offers priced lower than the ones I'm pushing (I meant offering!!). I also think the A4 will become screwed and tatty over the promotion life.
I'm told advisors complained they didn't like the A6 format. Those who said that, why, what's the problem? Was it the A6 format or was just too many vertical offers to understand, regardless of paper size?
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Post by hereticus on Mar 30, 2006 18:14:41 GMT 1
The A6 Promotion Guide was indeed discussed at the advisor feedback seminars, the general (though obviously not unanimous) opinion being that it was too small and fiddly, that layout didn't aid clarity, and that it quickly became tatty and didn't give the best impression.
The benefit of the A4 sheet is that it can be slipped into one of those transparent plastic wallets which has punched holes on the spine and can therefore be placed in the front of the price list folder.
Personally I am really pleased with the newer version but other opinions would be welcome - perhaps we could even ask them to provide both if there is no clear concensus.
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Post by JoY on Mar 30, 2006 18:49:17 GMT 1
I used to scan the old A6 leaflet and make it bigger, and then put it in a plastic folder........ so..... yes....I LIKE the new A4 format. ;D Maybe a bit sad.... but I put all my price sheets in plastic folders too.  |
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Post by desmorse on Mar 30, 2006 19:18:27 GMT 1
Why do you need price lists? SAM does it for you! ;D ;D ;D
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Post by greenpesto on Mar 30, 2006 19:29:01 GMT 1
I put the A4 promo sheet in a plastic wallet! It's not the size of the sheet that gets me .... it's just that the 'promos' are always too confusing to follow!! I also use the hole re-inforcers on the pricing sheets!! Does this make me a 'bit sad' too? ? |
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Post by russell on Mar 30, 2006 20:30:19 GMT 1
i havent been on here for a while mainly because of the aparthy and negativety of some on here shown towards forum members etc nonails and bear why work for hillarys wont the army have you back about a month and half ago i posted 3 times about advertising advertising is the lifeblood of any succesful business not broken strings or missing brackets these are a pain but not really important . i told you all about rose and jenny in marketing who i met at reading i said if you email jennycrookes with your advertising issues she and rose will look at them i did and im taking about 7k a week at the moment it wont work for all of you as ive been at it for years but now my advertisings moving in the right direction my point winge all day if you want about forum members if you wish but most of the forum members run busy agencies because they put ideas forward to the right people i earn a very good living through working with others not against them . jenny emailed me today "STILL NO EMAILS" are you all happy with your leaflets and advertising then ???i somehow doubt considering the moans of "WOE IS ME IM QUIET" moan moan see my point i like to moan to but i also look at the bigger picture and work with those that can help me and before nonails and co have a pop i dont care im a doer and succesful and put myself out for others by attending forums and posting 4 times on a issue that will help you all not me im sorted  |
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Post by dibsdobs on Mar 30, 2006 22:05:14 GMT 1
Why use a sale list...everything is negotiable.
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*Star*man*
Full Member
Advisor with some experience - UK
Posts: 171
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Post by *Star*man* on Mar 30, 2006 22:47:28 GMT 1
Having read your post about advertising i sent off a polite email to JC asking for LARGER adverts in my local paper. I recieved no reply ! Ad's remain the same ( size of 4 postage stamps!) So perhaps she HAS had emails , and not followed through! What does it take? jenny emailed me today "STILL NO EMAILS" are you all happy with your leaflets and advertising then ???i somehow doubt considering the moans of "WOE IS ME IM QUIET" moan moan |
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Post by farmer on Mar 31, 2006 13:29:09 GMT 1
i havent been on here for a while mainly because of the aparthy and negativety of some on here shown towards forum members etc nonails and bear why work for hillarys wont the army have you back about a month and half ago i posted 3 times about advertising advertising is the lifeblood of any succesful business not broken strings or missing brackets these are a pain but not really important . i told you all about rose and jenny in marketing who i met at reading i said if you email jennycrookes with your advertising issues she and rose will look at them i did and im taking about 7k a week at the moment it wont work for all of you as ive been at it for years but now my advertisings moving in the right direction my point winge all day if you want about forum members if you wish but most of the forum members run busy agencies because they put ideas forward to the right people i earn a very good living through working with others not against them . jenny emailed me today "STILL NO EMAILS" are you all happy with your leaflets and advertising then ???i somehow doubt considering the moans of "WOE IS ME IM QUIET" moan moan see my point i like to moan to but i also look at the bigger picture and work with those that can help me and before nonails and co have a pop i dont care im a doer and succesful and put myself out for others by attending forums and posting 4 times on a issue that will help you all not me im sorted This is not a "pop", at you Russell. With reference to my typical day posting,. this was just putting across the day i had just had. I too am like you,do anything between 5 & 10 grand a week on a rugular basis. Have seen most things good and bad within the blinds industry... (I think ) I have at the moment no problems with advertising, leads, etc, etc, all working well, especially since along with F.S.M, rejigged my diary. As that day points out, it was one problem after another. Now if you think they are minor problems, then you have a right to that view. My view is that, they should not be happening. I dont know wether or not it is just me, but my d.o.r rate is way above the accepted average that HQ accept. i try and rectify as many as i can to save embarrassment, time, money, and MOST IMPORTANT of all, giving HILLARYS a bad name. There is nothing worse than a dissatisfied customer. we all know the repurcussions. Now if I think like that, why dont Hillarys. A lot of my customers come back to me because of ME.Not Hillarys ME. I go the extra 10 yards to win the order, service the order, etc, why then dont HILLARYS. Is it because its now all about money, if thats the case then perhaps i am now in the wrong job. I still think that its about keeping your customer happy, doing a good job, at a reasonable price. Is that why I get so much repeat and referal business?? now you can have the best advertising in the world,thousands of leads a day, but why bother doing all that, if the custom you are getting, are all ending up with hassle, crap blinds etc etc. isn't the cheapest form of advertising, "word of mouth",. so to say missing parts, broken strings ?, etc are not important is, in my opinion totally wrong.. The issue on being hassled to death for what we earn, wether its a d**n good living or not, is that..you can have all the money in the world, but if you are not happy with it, it means d**n all.... I have in general, always been happy with the job, but this last couple of years without repeating myself haven't been too clever have they ? All i was doing is keeping the pressure on for the forth coming changes !!! to stop people getting too complacent, thinking we are untouchable, and the best. we all know competition is tough, but by having a flippant attitude to the problems we advisors have to put up with is no way to beat the competition. |
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Post by russell on Mar 31, 2006 13:40:33 GMT 1
i actually agree with you totaly farmer my point really was though most people will soon moan about brackets strings etc but miss a opportunity of getting their adverts right the dor problems must get better because thats in hillarys interest but our advertising should always be paramount as word of mouth is my main lead source getting advertising right is the cherry on the cake hillarys have lost sight of the local market they need us to inform them whats going on so adverts can be placed effectively aries try jenny again if no reply email me and i will speak with her as i will look a bit silly if you all email and noone gets a reply as to selling and fitting 7to10k a week ive always done it work mon to fri 9to6ish sat 9to2ish its rarely a problem mind you i cover 30k miles a year ;D remember when you email put who you are not your forum name as that dosnt always show who you are |
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reginald
Junior Member
agent 27 years
Posts: 70
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Post by reginald on Mar 31, 2006 20:46:34 GMT 1
Russell will you please tell me how you can sell and fit 7 to 10k per week. I have worked for Hillarys for a lot longer than you and I certainly could not physically manage that , mind you we still have the 3 for£99 running in this area. Obviously you must have very high value orders all the time? Try to imagine what it is like for people like myself, I have NEVER had a full diary for over2 years, some days I have no leads and remember this is my only source of income. I work 9 to 1, then 3to 9 Mon to Fri and 9 to 12 Sat (when there is any work for me) So please tell me how its done
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Post by russell on Mar 31, 2006 21:03:46 GMT 1
mainly self gen i only get about 8 hillarys a week at the moment used to get 20plus my average order value is about 380 and before all the "its richer down south" pipe up i used to work in nottingham sold alot there anyway its twice as expensive to live down south i spend time and effort with my customers hand out business cards like confetti and chase every opportunity a few years back in my peak days i could sell and fit 10k a week hard work but big money i cover probaly the largest area on the company its so spread out you would not believe so my calls are quite far apart but have a fast car |
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Post by RED on Mar 31, 2006 21:40:39 GMT 1
mainly self gen i only get about 8 hillarys a week at the moment used to get 20plus my average order value is about 380 and before all the "its richer down south" pipe up i used to work in nottingham sold alot there anyway its twice as expensive to live down south i spend time and effort with my customers hand out business cards like confetti and chase every opportunity a few years back in my peak days i could sell and fit 10k a week hard work but big money i cover probaly the largest area on the company its so spread out you would not believe so my calls are quite far apart but have a fast car Russell I personally do not believe there is a true average order value that can be applied throughout the whole of the UK. A very vague mean average yes,but not a difinative average. For instance, you can be in the more affluent South in areas like that wot the queen lives in (mispronunciation intentional) and average order value is near 350 pounds or you can live in the more effluent areas of the UK where a 200 pound order is average and sometimes above average. The problem is that for the guy selling lower average order values, he has to work twice as hard as the one doing above average. For instance fitting one very large wooden venetian gets the same as 3 50 mm Venetians but takes less time to fit. There are other variables that come in to effect as well. You say you push your business at every opportunity, and rightly so you get the rewards of repeat business, but now lets assume another adviser is brought in to your area and is only doing it for Holiday and beer money so does not have the drive you have. A few months down the line, after botching up a few jobs, which we all did at first, your name will become slightly less appealing. Times that by 2 or 3 more advisor's that again dont treat it like a business but just pin money and all the hard work and effort you put in over 10 years can be wrecked in less than 12 months. Then there is a third element, that is the interference from Hillary's themselves to scupper your business. They do do it. They may do it to generate more work for themselves, which is understandable from a devils advocate point of view,and that would bring you back to point one above, they may do it because your fsm does not like you, they may even do it because, hey, they can. The point is , 7ks worth of blinds in say Essex is not the same as 7ks Worth in say Scotland and never assume that you will always do 7k as soon as someone realizes you are on a good wage they will step in and whack you across the head with another dasterdly plan. You have probably signed your own death warrant by saying what you earn on here already. Red |
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*Star*man*
Full Member
Advisor with some experience - UK
Posts: 171
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Post by *Star*man* on Mar 31, 2006 22:43:05 GMT 1
This earning potential is interesting !!! With several years full time , i now have a job to hit £2750 sales per week ( my target - self set , to give a reasonable living ) All sorts of items are eating away my revenue , whilst sales are really quite static . As a Salesman (by career) my conversions are high , but ££ lost due to poor promotions (ie, average sale values) and poor quality of products show as a down turn in repeat business. What targets do you other guys aim for ? Full or p/time? as soon as someone realizes you are on a good wage they will step in and whack you across the head with another dasterdly plan. You have probably signed your own death warrant by saying what you earn on here already. Red |
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Post by RED on Mar 31, 2006 22:57:42 GMT 1
This earning potential is interesting !!! With several years full time , i now have a job to hit £2750 sales per week ( my target - self set , to give a reasonable living ) All sorts of items are eating away my revenue , whilst sales are really quite static . As a Salesman (by career) my conversions are high , but ££ lost due to poor promotions (ie, average sale values) and poor quality of products show as a down turn in repeat business. What targets do you other guys aim for ? Full or p/time? as soon as someone realizes you are on a good wage they will step in and whack you across the head with another dastardly plan. You have probably signed your own death warrant by saying what you earn on here already. Red My own personal goal up to around 4 years ago was to do around 7k a week (WITH FITTERS) i might add. I was heading that way but in the last few years have had to reassess that target down to 4k and I find even that hard to get to now. Same reason as you,lower average order values, rising costs to run the business and my leading factor is lost control over my time since Sam and diary booking. I was able to do around 5 calls in an afternoon with careful planing, now it is 3 as I end up all over the place. I think though, that for me to sell and fit 7k now on my own without a fitter would be suicide. 4 years ago, no problem. Red |
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