Todays E-mail from FSM, i copy it here for your perusal , it reads as follows.........
"Make Hay while the Sun Shines"
Dear All, I can hear you saying now "what is she on about?!" Well let me explain. What I really mean is "Sell blinds while the sun shines". As you know September is the last month of the fiscal year, and I would like us to go out with a big bang!
To cut a long storey short it has been identified that with the current level of leads coming in and the way the lead to diary is at present, there is definitely an opportunity to maximise on sales in this last month, hence my new sales objective!! We believe that it's possible to increase sales by 20% over the original forecast. Now I can hear you say "Impossible!" but actually it isn't. When broken down its only one extra sale per person per week, now that sounds achievable already doesn't it? So how am I going to convince you all to help me achieve this? Here's my plan
Firstly we need to agree that we will definitely need to do things a little differently over the next few weeks. Doing what we've always done will get us what we've always got!!
I will be speaking to you all individually over the next couple of days, and if you will be supporting this initiative I will give you a sales objective based on your sales for September last year, plus the extra required to achieve the new figure.
OK, so now you want to know what's in it for you, if you achieve the objective. Well this involves me going out and selling (In the area's where we are struggling for cover) and the more I sell the more commission I raise, which will be awarded in the following way:
There will be only one prize, no prize for 2nd or 3rd! To be eligible to win, you will have achieved the objective by the end of the month.
The winner will be the advisor with the biggest sales growth over the objective e.g.
Objective Actual Difference
Advisor 1 £8,000 £9,000 £1,000
Advisor 2 £8,000 £10,000 £2,000 Winner!!
Advisor 3 £8,000 £8,500 £500
So if I sell £10,000 worth of blinds you'd be looking at a prize of £750 (If I've got time to fit the orders myself the prize will increase as I wont have to pay anyone to fit them!!)
Well I'm sure by now you're starting to think about what you could do with an extra £750, so lets have a look at the tactics to help us achieve our goal.
* Sales only week 3 & 4 - all around the UK we are gearing up for selling only and referring any fits to week 1 & 2 of October, this will give you the opportunity to increase your availability to take on the extra leads to achieve your objective, so please leave wk3 & 4 free for sales. I will discuss this with you over the phone.
* Quotes - If you leave a paper quote, don't send it to the quotes dept, send it to me and I will follow it up on your behalf. I will be looking to convert these with no discount or as little as possible. Also you may be sat on a few quotes that you haven't had time to follow up, there maybe a few quick wins for you here, or send it to me and I'll follow it up for you! (Details of how to send the quotes to follow)
* Orders in Query - Having checked my latest report, there are 28 orders in query throughout the counties, this could equate to £8,500 of sales based on AOV. So you could be only a phone call away from an extra order!
* Self generated leads - You may have friends and families that have been asking for you to pop round and sort them out with some blinds, well this month would be a perfect time to fit them in! Also don't forget the other tools you have available to you for generating leads e.g. the new home cards.
* More tactics you can use:
o Interest Free Credit - a great conversion tool
o Present the range - This will help you up sell a few verts to a few romans
o Ask if there are any more windows that need doing at the time of the fit. How many times have you had a phone call week later from a satisfied customer asking you to call again? So asking at the time of the fit could result in another sale, but one less visit!
I'm sure your brains are already ticking over, planning how to win that prize, but if you need any advise I will be more than willing to help.
I will be receiving county results daily and will share them with you on a regular basis, and don't forget your prize depends on my sales, so I will be expecting a few phone calls asking me how I'm doing. I will share my results with you regularly, so if you think my conversion or AOV isn't good enough, then call me and challenge me, or give me some advise! The more I do the more you win.
"Good Luck Everyone"
Here's the fax no. to send your paper quotes to: 0115 852 2947, I'm looking forward to getting them.
I will speak to you all over the next couple of days.
Kind Regards